Relationship Marketing is a term used to describe marketing concepts, that allows all parties to benefit from supporting a common goal. It is also associated in concept with ‘Cause Marketing. I provide both these definitions for you to bring the importance of utilizing these concepts to your communities!

There are numerous articles and data offered by many business experts, consultants, marketing firms, and advertisers that use and support this type of marketing.

I chose just this one as it most easily explained to me what relationship marketing means regarding my fundraising and revenue programs for my website, Fur Heaven’s

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion, and information from customers that can generate leads. See more… Relationship Marketing

Relationship marketing means that our FurBay programs benefit everyone!

That means everyone benefits,

from the animal charity members, for their Supporting

Members & Business members, and to

their communities.

And most of all, the animals we all want to help.

How Does Giving Increase Receiving?
Great article in Entrepreneur magazine:

4 Ways Your Company Benefits From Giving Back